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260 Quick Web Design Tips

    Top 10 Most Important Web Design Tips

  1. Make your site easy to navigate Businesses and consumers today have little time to waste. If they can’t find what they want quickly on your site they’ll move on. To help them find their way around, put a table of content (often called a navigational bar or navbar) on your home page. Include a search function for the web site as well.
  2. Don’t hide what you sell In many instances, the “content” that visitors want is information about the product they want to buy. If you make it difficult to find your shopping area, if your pages take a long time to load, or if visitors can’t find your order form, they will either give up or go shop in your competitor’s online store. To improve the shopping experience for the customer, try to keep each page to no more than 40K. If you use graphics, use thumbnails with the descriptive text. The thumbnail-sized photos can be setup as clickable links to larger versions of the photo for anyone who wants to see them enlarged. If you sell a lot of different items, try to classify them in some way to make them easier to find. For instance if you were selling office supplies, you might have one category called “paper and stationery,” another called “Writing instruments” another called software, etc.
  3. Make it look professional It wasn’t long ago, that just having a web site was enough to make a small businesses and home businesses look more professional. It didn’t much matter what the web site actually looked like. But that’s changing. While there are still some pretty ugly web sites that are relatively successful, customers, for the most part expect a company’s web site to be as neat and professional looking as their printed sales literature and marketing materials. Anything less than a professional façade for your online shop, will make your business look small and unreliable.
  4. Encourage browsing and impulse buys Retail stores get you to purchase more merchandise by putting sale merchandise at some distance from the cash register (so you have to walk through the store and see more things you may want to buy). They also increase sales by putting items that make good impulse buys in places that you pass through to get out of the store. Fast food stores and supermarkets often have candy and magazines near the check out counter. Clothing stores may have socks, jewelry or perfume near the cash register. You can use similar tactics on your web site to increase product sales. For instance, if you have an article on how to choose digital cameras, create a small ad for digital cameras if you sell them and put it in the margin of the article. If you sell books, write short book reviews and put a link in each book review to a place on your site where the reader can buy the book you are reviewing. Another tactic: run banner ads for your own own products on editorial pages on your web site. These ads will work like ads on the window of your favorite supermarket. They’ll remind visitors of goodies you have in other parts of your web site.
  5. Suggest add-on sales One of the easiest ways to increase sales is to let customers who are about to make a purchase know about related products they may want to buy. If your shopping cart software allows it, include one or two links to related products from the shopping cart screen. If you can’t easily do that, include the link to related products on a thank you page.
Sources..

www.web-site-building-tips.com

www.tips-tricks.com

www.see-search.com

260 Quick Web Design Tips